Hey Reader, This week I'm going to save you $700 by demystifying Black Friday deals. One of my favorite YouTuber's, Grant Rudow, made a video explaining the scam that is Black Friday. You should watch it. The 'Black Friday' Scam, Explained Let me know if you agree with the video by replying to to this email. I read all the replies! Aaron
4 months ago • 1 min read
"Alone we can do so little, together we can do so much" - Hellen Keller Aaron's Two Cents: My wife, the draft horse If you've ever been on a call with me, you've heard my favorite analogy about couples working together on their finances. One draft horse (think Budweiser) can pull 8,000 pounds on it's own. You would think that two horses connected together could pull 16,000 pounds. It makes sense, but it's wrong. Two draft horses that have trained together and pull in the same direction can...
5 months ago • 1 min read
"Wealth is not about having a lot of money; it's about having a lot of options." - Chris Rock Aaron's Two Cents: Your life doesn't suck, you just need more options Five years ago, my wife was working a job she hated. She worked 10-12 hour days and came home stressed every day which caused her to lose 15 pounds over a two month period. You wanna know why we needed her to work? To pay for a brand new Subaru Forester and a house that was too big for us. Stupid. I was trading her time, her...
6 months ago • 1 min read
“If you aim at nothing you will hit it every time” — Zig Ziglar Aaron's Two Cents: Aim at Something The reason people fail when trying to change their behavior with money is because they haven't figured out why they want to change their behavior with money. You need to have a good reason to budget, stop buying stupid crap, stop eating out...etc. The more specific the better. If not, the second it gets hard or inconvenient you'll go back to your old ways. I'll give you some good and bad...
7 months ago • 1 min read
"Money is a terrible master but an excellent servant" - P.T. Barnum Aaron's Two Cents: Money and Marriage It's not breaking news that couples fight about money. It's easier to ignore it. It's not fun to talk about. It's stressful. But after working with couples 1:1 for a few years and being married nine years myself (as of yesterday), I made something free that will break the ice for any couple. It's called the 5 SIMPLE STEPS FOR COUPLES TO GET ON THE SAME PAGE and you can download it for...
9 months ago • 1 min read
Hey Reader! In my latest video, I’m sharing 8 things I’m done spending money on in 2025. Some of them might surprise you, but after years of budgeting and paying attention to my money, I’ve realized that cutting these expenses isn’t just about saving money, it’s about spending smarter on the things that actually make my life better. Here’s a sneak peek at what made the list: 🚫 Amazon Prime – Turns out, you can still get free shipping without the subscription as long as your cart is over $35....
about 1 year ago • 1 min read
Hey [First Name], If you had to guess, what cars do you think wealthy people drive? Mercedes? Range Rovers? Maybe even a Lamborghini? Turns out, that’s not the case. A study by Experian Automotive looked at households making over $250,000 a year and the results might surprise you. The luxury brands most people associate with wealth like Mercedes, BMW, and Cadillac, didn’t even crack the top ten. What they found are cars known for reliability and safety. The Top 5 Cars Driven by the Wealthy 🚘...
about 1 year ago • 1 min read
What's going on Reader! Did you know that 44% of Americans can't cover a $1,000 emergency expense? For years, I was one of them. I was one blown tire or an unexpected medical emergency away from being toast. That’s when I decided to declare a Financial State of Emergency and take control of my money. Also, if you'd rather watch a 5 minute video instead of reading, here ya go. Here’s exactly what I did to save $1,000 in just 30 days: Cut Unnecessary Spending: Because I was in an Financial...
about 1 year ago • 1 min read
What's up Reader, Let’s face it—personal finance in America is a mess. Consumer debt (student loans, credit cards, car payments) is at an all-time high, and 50% of Americans can’t afford a $1,000 emergency. Four years ago, that was me. My wife and I were drowning in $40,000 of debt, despite making over six figures. We wanted to start a family, but we had bills due. How could we be making more money than ever, but here I am - still looking at my bank account every day wondering why there...
over 1 year ago • 2 min read